1. Establish a type scale
Use a modular scale to create consistent sizing across headings and body text.
2. Limit typefaces
Stick to two typefaces maximum — one for headings, one for body text.
3. Mind your line-height
Body text should have a line-height of 1.5-1.6 for optimal readability.
4. Measure matters
Keep line length between 45-75 characters for comfortable reading.
5. Hierarchy is key
Use weight, size, and color to establish clear visual hierarchy.