1. Material is the metaphor

Material design is inspired by the physical world — surfaces, edges, and realistic lighting create familiar interfaces.

2. Bold, graphic, intentional

Use typography, color, and imagery to create hierarchy and meaning.

3. Motion provides meaning

Motion should be responsive, natural, and help users understand spatial relationships.

4. Adaptive design

Design for all screen sizes with responsive grids, breakpoints, and reflowable layouts.

5. Depth and elevation

Use shadows and elevation to create visual hierarchy and indicate interactivity.