RideEV – Powering the Phygital EV Revolution in India

Powering the Phygital EV Revolution in India

Simplifying the electric scooter journey through an omnichannel purchase platform.

EVOmnichannelFintech Integration

Client / Brand

RideEV

Timeline—

DisciplinesStrategy, UX Design, UI Design, Branding

IndustryElectric Vehicles, E-commerce

TeamVedanshu Srivastava, Ritiak Tondon, Kushal Bhagat

About

RideEV.in is India’s pioneering omnichannel platform for electric vehicles, specifically simplifying the electric scooter journey across metros and Tier II-V cities. It empowers users to digitally research, compare, arrange home test drives, purchase, and finance EVs. Complementing its digital reach, RideEV.in provides post-purchase care via physical service centers and offers tailored financing options through a partnership with HDFC Bank, making eco-friendly transportation accessible nationwide.

The problem

Establishing Trust
Digital EV purchasing required credibility in a traditionally offline market.
Complex Purchase Journey
Research, comparison, financing, and buying needed simplification.
Digital–Physical Integration
Online flows had to connect seamlessly with test drives and service centers.
Brand Visibility & Recall
A new category demanded strong identity and market differentiation.

The approach

Intuitive Web Platform

Designed a clear, visually engaging interface for EV discovery and comparison.

Simplified Purchase & Financing

Streamlined digital flows guiding users through buying and financing options.

Easy Test Drive Booking

Enabled effortless scheduling to bridge online decisions with offline experiences.

Distinct Brand Identity

Built a modern, trustworthy brand system applied consistently across touchpoints.

Digital Marketing Assets

Created campaign-ready creatives to drive awareness and platform traffic.

Phygital Experience Design

Aligned UX and branding to connect digital journeys with physical services.

The outcome

Expanded Digital Reach
A strong online presence enabled nationwide customer acquisition.
Improved Buying Experience
Clear journeys reduced friction across research and purchase stages.
Higher Conversion Rates
Simplified flows increased inquiries, test drives, and sales.
Stronger Brand Credibility
Cohesive branding positioned RideEV as a trusted EV platform.

Design thesis

Phygital Orchestration. Digital UX acted as a gateway to physical experiences.

Trust Through Clarity. Transparency and simplicity built confidence in EV adoption.

Brand as Differentiator. Strong identity accelerated trust in an emerging category.

Industries We Empower

From local businesses to international corporations, our clients all share one common understanding when it comes to building authentic brands: the power of research, strategy, creativity, and design.