Turning viewers into spies through a personalized, high-stakes digital journey.
To celebrate the release of the global spy series Citadel, ITC Sunfeast Dark Fantasy launched a 360-degree promotional campaign designed to immerse consumers in the world of espionage. By integrating QR technology on limited-edition cookie packs, we turned a physical purchase into a digital recruitment journey, allowing fans to "uncover their fantasy" and join Priyanka Chopra’s elite spy network.
Enabling instant access without app downloads.
Avoiding static, form-heavy promotional experiences.
Making digital participation feel cinematic and personal.
Designing shareable outputs that drive organic reach.
Built a lightweight, mobile-optimized entry experience.
Enabled custom visual identities through image processing.
Integrated spy calls and character-driven videos.
Embedded data collection within the narrative flow.
Enabled instant cross-platform sharing of Spy IDs.
Supported traffic spikes from national campaigns.
Generated large volumes of qualified user data.
User sharing amplified campaign visibility.
Elevated Dark Fantasy into an entertainment brand.
Proven FMCG-to-OTT engagement blueprint.
Story Drives Data. Narrative-first journeys outperform forms.
Zero Friction Wins. Entry speed defines participation rates.
Personalization Fuels Sharing. Users share when they are the hero.
From local businesses to international corporations, our clients all share one common understanding when it comes to building authentic brands: the power of research, strategy, creativity, and design.
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