Building a digital window into the future of a smoke-free world.
INKOMPASS is Philip Morris International's (PMI) flagship global internship program, meticulously designed to be a transformative self-discovery journey for aspiring talent. It immerses interns in real-world business challenges within a culturally diverse workplace, aligning with PMI's accelerated evolution towards a smoke-free future. Beyond traditional internships, INKOMPASS offers life-changing opportunities, including commercial graduate accelerator schemes and apprenticeships like the EVOLV UK program or Swiss internships, all crafted to foster portable skills, enhance CVs, and build invaluable global networks.
Program benefits were not articulated beyond basic mechanics.
Links to long-term opportunities within PMI were unclear.
International reach and diversity were underrepresented.
The design failed to engage a younger, digital-first audience.
Reframed messaging around skills, exposure, and growth.
Clearly connected internships to graduate and apprenticeship programs.
Highlighted PMI’s international footprint through visuals.
Introduced a vibrant, contemporary UI for younger audiences.
Simplified access to opportunities, testimonials, and FAQs.
Designed multi-step applications with progress clarity.
Attracted diverse, high-quality global talent.
Candidates understood benefits and growth paths.
International positioning increased visibility worldwide.
The platform aligned PMI with its future-focused vision.
Experience-Led Recruitment. Talent engagement starts before application.
Youth-Centric Design. Visual energy drives relevance and recall.
Careers as Brand Signal. Recruitment platforms reinforce corporate vision.
From local businesses to international corporations, our clients all share one common understanding when it comes to building authentic brands: the power of research, strategy, creativity, and design.
More about usPartner with Wugweb for domain-driven design and development that delivers.
