Reinventing Audio Discovery Through AI

Creating an intelligent platform for discovering and organizing spoken content.

AIAudioDiscovery
Client / Brand MusicLinkd
DisciplinesProduct Design, UX Design, Systems Architecture
IndustryAI, Media Technology
TeamVedanshu Srivastava

About

NTUC U Care is a pivotal initiative by the National Trades Union Congress in Singapore, dedicated to supporting low-income union members and their families. Its core mission involves providing financial and educational assistance through programs like the NTUC Care Fund and e-Vouchers. Recognizing the need for a user-friendly and efficient online platform, this project aimed to streamline aid distribution, program management, and enhance overall member empowerment.

The problem

  • Outdated Digital Presence

    Legacy interfaces lacked clarity, accessibility, and mobile responsiveness.

  • Inefficient Program Management

    Manual workflows slowed application processing and aid disbursement.

  • Lack of Centralized Data

    Fragmented data limited reporting, visibility, and strategic decision-making.

  • Poor Applicant Experience

    Complex navigation increased friction and application drop-offs.

The approach

Modern Responsive Platform

Built a contemporary, mobile-first interface across public and applicant journeys.

Simplified User Journeys

Redesigned information architecture for easier discovery and eligibility understanding.

Streamlined Applicant Portal

Introduced guided, multi-step applications with clear progress tracking.

Centralized Admin Backend

Developed dashboards to manage programs, applications, and disbursements efficiently.

Unified Data Management

Established a single source of truth for programs and beneficiaries.

Improved Communication Tools

Enabled timely updates, resources, and engagement with members.

The outcome

  • Improved Accessibility & UX

    Members accessed support programs more easily across devices.

  • Operational Efficiency Gains

    Centralized systems reduced manual effort and processing delays.

  • Better Beneficiary Outcomes

    Simplified applications increased successful access to aid.

  • Stronger Institutional Credibility

    A modern platform reinforced trust and organizational authority. *

Design thesis

User-Centric Ecosystem Design

Operational Efficiency Through Systems

Accessibility as a Core Principle

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