AR in retail
AR lets customers try before they buy, reducing churn and enhancing physical and online shopping alike. Retailers like IKEA and Home Depot already use it to preview furniture and paint in real spaces.
AR for utility
Beyond retail, AR apps like measuring tools and location-aware guides have broad utility use cases. Tools Lens Studio and ARKit are two accessible starting points for building AR experiences.
The bottom line
AR should stay in service of the customer journeys that matter, not novelty for its own sake. When applied thoughtfully, it transforms how users interact with digital content in physical spaces.